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The design process
A sketch analyzing the self-check-in situation at an airport.

Phase 2
Preview

When insights become clearer and analysis points in a specific direction, one of the most exciting tasks in design begins: the preview. 
Design allows for the rapid development of multiple variants for discussion, helping to find the best solution, visualize goals, and prevent missteps early in the process.

  • Design variants
  • Technical package review
  • Optimization: visual, tactile, and ergonomic qualities
  • Housing concepts
  • And much more
Review of different technical packages.
Exploded assembly drawing

Paper is patient

Auf Basis der verfügbaren Informationen nähern wir uns meist zeichnerisch. Dabei werden Nutzerinteraktion und technische Details genauso auf Papier gebracht wie formale Überlegungen und Gedanken zur Fertigung.

Sketches of the elaboration of details.

Tomorrow

Quickly and with minimal effort, ideas take shape as tangible concepts. With our experience, we draw a line from today into tomorrow - offering a glimpse of future developments.

Industrial design sketch of an electric pruner.

The early bird

This process reveals opportunities as well as risks at an early stage, opening them up for discussion. And that’s essential because development time is valuable, time is scarce, and mistakes are expensive.

Tailwind

At the core of it all are images. Few other mediums allow us to define goals, set priorities, align teams, and generate true momentum like images do.

The path shapes the outcome.

Phase 3
Implementation
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