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PRODUKTIVE
The design process
Picture of the milky way over South Africa.

Phase 1
Needs and Conditions

At the beginning of any project, there are not only many unknowns but also endless possibilities. Alongside technical, economic, and cultural factors, it is above all human needs that play a central role in the success of a product.

Engaging with these needs early on is the best foundation for future-proof, target group-oriented products and efficient product development. We support this phase with tools such as:

  • User Experience (UX) studies
  • Target group optimization
  • Strategy & concept development
  • Innovation checks
  • Trend analysis
  • And much more
Photo of an office space. The employee stands amidst his office folders.

UX Study – Office Lighting

An employee from Bogensberger Vermessung installing a monitoring system in a sewage canal of the City of Vienna.

UX Study – Monitoring system

Picture of a pile of post its. "Expectations unequal Reality" is written on the first post it.

User Experience (UX)

Because human needs are often not immediately visible or tangible, exploring them in depth becomes all the more important. Solid insights from user experience research are essential for customer acceptance and overall product success.

Drawing of a concept diagram on the topic of street lighting and energy waste.

Analysis

The countless insights and details from research form the basis of our analysis: this turns subjective impressions into valuable findings.

Strategy

When we understand the complexity and interconnections, we can derive and evaluate reliable goals and strategies. This is the only way to avoid misguided developments early on. That’s why design should play a central role from the strategic phase onward.

The path shapes the outcome.

Phase 2
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